The go-kart
The Go-Kart is a system driven smart cart that helps you find your groceries in the store. It has a an LED smart display attached to it on the top which helps a user to navigate through the store and helps them find their products which have already been pre ordered in the cart easily. This smart in store friend will maintain the organic shopping experience of a user and make his experience smooth and effortless easier.
This smart cart that I designed uses the Amazon Rekognition technology which has been designed by Amazon for tracking the in-store movements of its customers and keep a track of all the products which have been added to the cart
Type : User Experience Design
Design genre : Retail Experience, Service Design
Duration : 4 weeks
Tools : AutoCAD, Illustrator, Adobe XD, SketchUp
Organization: Pratt Institute, 2019
Initial research
I began my investigation by doing an in-depth research of Amazon’s cashierless check-out technology which is being tested in Seattle, USA. In addition, I also analyzed the user’s journey and the possible hurdles of the experience.
User Journey Map
How does this work?
This first prototype in the market has 27 cameras installed in the ceiling which are invisible to the customers and a wealth of behavioral data.
extension design
The final next step of the research was to propose an extension to the existing technology that could enhance the current design for the users.
experience mapping
Possible hurdles
The design
scenario of use
After working out the design and the uses of the go-kart, I demonstrated its usage by illustrating a typical scenario.
